Marketing has become an incredibly clever form of publicity – after all, it seems that no matter where we turn, there is advertising of some sort or another. Whether it be television adverts, bus ads, magazine adverts, online banners, social media and sponsored ad, it seems to be never ending. And yet more traditional forms Read More …

Promotional items as part of you marketing and advertising strategy just makes sense. More and more of my customers keep telling me that the items they hand out keeps customers coming back and attracts new ones as well. Employers tell me that embroidered or printed apparel for their employees always raises employee moral.Check out this Read More …

Hello Folks, When it comes to Marketing this is one of the best tools I have ever come across. The Build Your Brand magazine has great content and offers up great tips. Check it out, Enjoy!! 

Last year thousands of Nova Scotians played golf. Year in and year out, the golf course remains one of the biggest providers of corporate entertainment in our province. Golfing and business events continue to be closely connected because: People of any age can play it. People of widely differing abilities can compete against each other Read More …

Why Promotional Products Still Matter Marketing has become an incredibly clever form of publicity – after all, it seems that no matter where we turn, there is advertising of some sort or another. Whether it be television adverts, bus ads, magazine adverts, online banners, social media and sponsored ad, it seems to be never ending. Read More …

Like many people, I sometimes forget why I do some things.  We all get into certain habits, routines and thought processes that we sometimes have to go back and ask the ‘why’ question again. One of those situations is with logo embroidered apparel.  On a superficial level we all wear it and recognize the value it Read More …

Oh the mighty pen Hey Halifax, What’s on your desk? They say the pen is mightier than the sword; and the likelihood is you have a few promotional pens knocking around. In fact, in Autumn last year the BPMA did some research to find out what sorts of promo items people are using and keeping Read More …

Happy November All!!Want you to know we are going to be revamping this blog. Our changes are going to be more local focused as we discuss promotional products in Halifax and how and where to best use them in your marketing program. Stay tuned for the exciting new look.

I just delivered some new embroidered polo shirts to Bob today and received some great marketing insight. I asked Bob why he was always buying apparel for his employees and customers. Prompro he said let me tell you a story. Many years ago my employee’s worked their butts off getting us through a very busy Read More …

I had a great conversation with Bob today. Bob is a regular customer who owns a very successful business, and he knows marketing. Yes Bob knows! One of the marketing tools Bob uses is promotional wall calendars. He gives calendars to over a thousand customers every year. I said Bob, in this digital age why Read More …